Kids Brands and Retailers
South Africa through Kids Clothing
it's been a couple of weeks since we came back from a trip to South Africa. The visit, while a chance to see family and explore the country a bit, also gave me the opportunity to see the latest in South African children's wear. Read the rest of this entry »
Posted in Kids Brands and Retailers | 
Tags: international, kids brands, South Africa | 
No Comments »
Ralph Lauren: RL Gang Interactive Children’s Picture Book with Back-to-School Shopping Focus
Ralph Lauren has hit on a new marketing concept: the virtual shopping story book. The RL Gang: A Fantastically Amazing School Adventure is available on the Ralph Lauren website as an interactive shopping tool (i.e., they let you click on the children in the video story to view their wardrobes and shop for them.)
The story, narrated by Harry Connick Jr., is not particularly well-written (the mention of "an amazingly amazing book" and "moist" apples made me cringe a bit), but I reminded myself that this is about retail marketing, not children's literature. And, as a marketing piece, it's great. Read the rest of this entry »
Posted in Kids Brands and Retailers, Shopping Around | Tags: kids brands, marketing, shopping, stories | No Comments »
Magic Tee Shirts from the UK
If the title didn't catch your attention, than maybe this video will. I know it did mine when I ran across it.
Brights and Stripes is a British clothing brand for kids aged 0-5yrs, founded in 2006. This year, they released what they are calling the world's first "augmented reality technology," which combines their kids clothing with a 3D animated weather story that unfolds in time to a child’s movements. Check it out. Read the rest of this entry »
Happy Panda Baby Clothes for Bigger Babies
So, what do you do if your baby is larger than average? According to Pamela Kramer, founder of Happy Panda, you will typically be on a quest to find the right clothing fit. This is especially the case when the ages on standard size charts do not match up with your baby's age. Kramer was kind enough to shed some light on how her brand's sizes work, and on what parents of larger babies can do to find clothes that fit. Read the rest of this entry »
Posted in Kids Brands and Retailers | Tags: baby, baby clothes, extended sizes, interview | 5 Comments »
Shopping Online for Children’s Halloween Costumes
It's the time of year to be planning Halloween parties and costumes. If you have plans to order your kid's costumes online, here are some resources to help you narrow down your search and find the correct size. Read the rest of this entry »
Posted in Clothing Sizes, Kids Brands and Retailers | Tags: costumes, halloween, size chart | No Comments »
77kids by american eagle – Back to School Sizing Tools
77kids by american eagle announced the debut of its first back-to-school collection this week. What is most interesting about this debut to me, are the size and fit features that came with it. In addition to great new styles and an all-new denim line in slim, regular and husky sizes for boys and slim, regular and plus sizes for girls, 77kids has revamped its website to make finding the right size and fit of clothing for your child incredibly easy to do. Read the rest of this entry »
Posted in Kids Brands and Retailers | Tags: extended sizes, kids brands, press release, size chart | No Comments »
RealKidz’ Above Average Clothing for Girls
RealKidz founder, Merrill Guerra, first found she was not alone in her frustration at not being able to find clothing that fit her daughter just right - and then set out to do something about it. Guerra's company developed a new type of sizing to address the clothing needs of girls that fall somewhere in between regular and plus sizes. Learn more about the Above Average sizing that bucks clothing industry standards to offer a better fit. Read the rest of this entry »
Posted in A Perfect Fit, Kids Brands and Retailers | Tags: big girls, clothing fit, design, interview, kids brands, plus | No Comments »
Soft: Inclusive Clothing Designs for Children with Sensory Sensitivity
If you have a child with sensory sensitivity, or know of someone who does, Soft - a new brand of clothing designed with these children in mind - is worth learning about. In this post, we highlight some of Soft's design philosophy and techniques, as well as ask Jessica Elsas, designer at and founder of Soft, for additional insight into their products' size and fit. Read the rest of this entry »
Posted in Kids Brands and Retailers | Tags: inclusive design, interview, kids brands, skin sensitivities | 2 Comments »
