Archive for the ‘Kids Brands and Retailers’ Category

If the title didn’t catch your attention, than maybe this video will. I know it did mine when I ran across it.

Brights and Stripes is a British clothing brand for kids aged 0-5yrs, founded in 2006. This year, they released what they are calling the world’s first “augmented reality technology,” which combines their kids clothing with a 3D animated weather story that unfolds in time to a child’s movements. Check it out.

So, what do you do if your baby is larger than average? According to Pamela Kramer, founder of Happy Panda, you will typically be on a quest to find the right clothing fit. This is especially the case when the ages on standard size charts do not match up with your baby’s age. Kramer was kind enough to shed some light on how her brand’s sizes work, and on what parents of larger babies can do to find clothes that fit.

It’s the time of year to be planning Halloween parties and costumes. If you have plans to order your kid’s costumes online, here are some resources to help you narrow down your search and find the correct size.

77kids by american eagle announced the debut of its first back-to-school collection this week. What is most interesting about this debut to me, are the size and fit features that came with it. In addition to great new styles and an all-new denim line in slim, regular and husky sizes for boys and slim, regular and plus sizes for girls, 77kids has revamped its website to make finding the right size and fit of clothing for your child incredibly easy to do.

RealKidz founder, Merrill Guerra, first found she was not alone in her frustration at not being able to find clothing that fit her daughter just right – and then set out to do something about it. Guerra’s company developed a new type of sizing to address the clothing needs of girls that fall somewhere in between regular and plus sizes. Learn more about the Above Average sizing that bucks clothing industry standards to offer a better fit.