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	<title>SizeTracker Blog &#187; Kids Brands and Retailers</title>
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	<description>Avoiding misadventures in children&#039;s clothing</description>
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		<title>Ralph Lauren: RL Gang Interactive Children’s Picture Book with Back-to-School Shopping Focus</title>
		<link>http://www.sizetrackerblog.com/ralph-lauren-rl-gang-interactive-childrens-fashion-picture-book-with-back-to-school-shopping/</link>
		<comments>http://www.sizetrackerblog.com/ralph-lauren-rl-gang-interactive-childrens-fashion-picture-book-with-back-to-school-shopping/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 15:20:41 +0000</pubDate>
		<dc:creator>sizetracker</dc:creator>
				<category><![CDATA[Kids Brands and Retailers]]></category>
		<category><![CDATA[Shopping Around]]></category>
		<category><![CDATA[kids brands]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://www.sizetrackerblog.com/?p=1268</guid>
		<description><![CDATA[Ralph Lauren has hit on a new marketing concept: the virtual shopping story book.  The RL Gang: A Fantastically Amazing School Adventure is available on the Ralph Lauren website  as an interactive shopping tool (i.e., they let you click on the children in the video story to view their wardrobes and shop for them.) 

The story, narrated by Harry Connick Jr., is not particularly well-written (the mention of "an amazingly amazing book" and "moist" apples made me cringe a bit), but I reminded myself that this is about retail marketing, not children's literature.  And, as a marketing piece, it's great.]]></description>
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		<title>Magic Tee Shirts from the UK</title>
		<link>http://www.sizetrackerblog.com/magic-tee-shirts-from-uk/</link>
		<comments>http://www.sizetrackerblog.com/magic-tee-shirts-from-uk/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 15:12:22 +0000</pubDate>
		<dc:creator>sizetracker</dc:creator>
				<category><![CDATA[Kids Brands and Retailers]]></category>
		<category><![CDATA[kids brands]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.sizetrackerblog.com/?p=1085</guid>
		<description><![CDATA[If the title didn't catch your attention, than maybe this video will.  I know it did mine when I ran across it.

Brights and Stripes is a British clothing brand for kids aged 0-5yrs, founded in 2006.  This year, they released what they are calling the world's first "augmented reality technology," which combines their kids clothing with a 3D animated weather story that unfolds in time to a child’s movements.  Check it out.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Happy Panda Baby Clothes for Bigger Babies</title>
		<link>http://www.sizetrackerblog.com/happy-panda-baby-clothes-for-bigger-babies/</link>
		<comments>http://www.sizetrackerblog.com/happy-panda-baby-clothes-for-bigger-babies/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:32:24 +0000</pubDate>
		<dc:creator>sizetracker</dc:creator>
				<category><![CDATA[Kids Brands and Retailers]]></category>
		<category><![CDATA[baby]]></category>
		<category><![CDATA[baby clothes]]></category>
		<category><![CDATA[extended sizes]]></category>
		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://sizetracker.com/cgi-bin/wordpress/?p=663</guid>
		<description><![CDATA[So, what do you do if your baby is larger than average?  According to Pamela Kramer, founder of Happy Panda, you will typically be on a quest to find the right clothing fit.  This is especially the case when the ages on standard size charts do not match up with your baby's age.  Kramer was kind enough to shed some light on how her brand's sizes work, and on what parents of larger babies can do to find clothes that fit.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Shopping Online for Children&#039;s Halloween Costumes</title>
		<link>http://www.sizetrackerblog.com/shopping-online-for-kids-halloween-costumes/</link>
		<comments>http://www.sizetrackerblog.com/shopping-online-for-kids-halloween-costumes/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:30:44 +0000</pubDate>
		<dc:creator>sizetracker</dc:creator>
				<category><![CDATA[Clothing Sizes]]></category>
		<category><![CDATA[Kids Brands and Retailers]]></category>

		<guid isPermaLink="false">http://sizetracker.com/cgi-bin/wordpress/?p=634</guid>
		<description><![CDATA[It's the time of year to be planning Halloween parties and costumes.  If you have plans to order your kid's costumes online, here are some resources to help you narrow down your search and find the correct size.]]></description>
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		<title>77kids by american eagle &#8211; Back to School Sizing Tools</title>
		<link>http://www.sizetrackerblog.com/77kids-by-american-eagle-back-to-school-sizing-tools/</link>
		<comments>http://www.sizetrackerblog.com/77kids-by-american-eagle-back-to-school-sizing-tools/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 16:09:45 +0000</pubDate>
		<dc:creator>sizetracker</dc:creator>
				<category><![CDATA[Kids Brands and Retailers]]></category>
		<category><![CDATA[extended sizes]]></category>
		<category><![CDATA[kids brands]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[size chart]]></category>

		<guid isPermaLink="false">http://sizetracker.com/cgi-bin/wordpress/?p=539</guid>
		<description><![CDATA[77kids by american eagle announced the debut of its first back-to-school collection this week.  What is most interesting about this debut to me, are the size and fit features that came with it.  In addition to great new styles and an all-new denim line in slim, regular and husky sizes for boys and slim, regular and plus sizes for girls, 77kids has revamped its website to make finding the right size and fit of clothing for your child incredibly easy to do.]]></description>
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