I’m going to keep going with the button theme.  Lately, I have been seeing blue buttons pop up everywhere I look.  Turns out that they represent clothing and shoes made using a people- and environment-friendly manufacturing process.

The blue buttons originated in 2006, when Dutch-founded sustainable fashion organization MADE-BY decided to create a symbol that consumers could use to easily tell if a fashion brand is making efforts to use organic cotton and work with sewing factories that have a social code of conduct.

MADE-BY isn’t a clothing company itself, but they work with clothing companies to improve production and then let the public know about it.

Kids Clothing Brands that partner with MADE-BY

Earlier, when I said I’ve started seeing the button everywhere, I meant on kids’

Photo courtesy of MADE-BY.nl

clothing websites.  Though MADE-BY works with brands that cross the age spectrum, kids clothes are what I’ve been paying attention to.  Right now, most of MADE-BY’s partners are based in Europe, but of the clothing, shoe, and accessory brands that offer children’s products, there is also one brand from Australia.

• Edun
• Imps&Elfs
• Inti Knitware
• Kidscase
• Kik-Kid
• LE BIG
• Little Feet
• Mim-Pi
• Moodstreet
• Purebaby
• Snoozebaby
• Suite 69

How does it work?

MADE-BY’s goal is to encourage clothing companies to produce things in a sustainable way.  To do this, they advise fashion brands on how to clean up their production process so that they use working conditions and practices that are good for the people that actually make the products, as well as for the environment.

Because making something involves many steps, each of which has its own people, materials and practices, MADE-BY also tries to create production chains – networks of suppliers, producers, etc. – that work together to make things from start to finish.  They also support these groups with social or organic certification.

As a consumer, it’s often hard to tell if something is truly made in a sustainable way.   This is where MADE-BY’s button and website come in.  You can then see which brands are working towards sustainable production standards – clothes with a button on them – and how well they are doing.

For this latter part, MADE-BY publishes scorecards to let you know what exactly a brand is doing to be/become sustainable and how it rates in terms of social certification, organic cotton usage, and other raw materials.  To see the scorecards, you can visit MADE-BY’s brand page, select a company and follow the link to their report.

More about MADE-BY’s sustainable production standards

MADE-BY’s website covers a lot of ground.  I found the best information on their downloads page, where they have their annual reports, scorecards by brand, and sustainability policies and standards.  Learn more at made-by.nl.