If the title didn’t catch your attention, than maybe this video will.  I know it did mine when I ran across it.

Brights and Stripes is a British clothing brand for kids aged 0-5yrs, founded in 2006.  This year, they released what they are calling the world’s first “augmented reality technology,” which combines their kids clothing with a 3D animated weather story that unfolds in time to a child’s movements.

The idea is to give kids an interactive experience that makes the brand’s Rainbow Magic Tees come to life.  Check it out:

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