Shape GB – The National Childrenswear Survey
Shape GB National Childrenswear Survey is a major research project to measure children in England that began in March 2009. The project is the first large-scale project to measure children across the country using 3D body scanners, and aims to measure 6,000 boys and girls aged 4 to 17.
Children scanned in the booth-like scanning machine have more than 200 body measurements taken, ranging from height to the length of individual arms and legs, in six seconds.
According to a press release from the study group, the measurement data will improve their ability to measure and analyze children’s body measurements and will identify the differences in height and body shape between children of different ages.
In addition, it will help British retailers – who have been using size information from 1990 – have a much more accurate idea of what today’s children’s shape and body measurements are like. This will allow them to more precisely predict such things as leg-lengths, waist measurements, the size of an arm hole and how much room to leave in a child’s top, etc., as well as understand how clothing sizes need to be changed to create better fitting clothes.
Already, the study results are being used as the basis of a body volume index (BVI), which may provide a better gauge of childhood obesity in England.
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