Posts Tagged ‘market research’

Upcycled children’s back-to-school clothing saves money and the environment

Clothing purchases on new items such as jeans, shirts, and shoes, are expected to average $225.47 per child, the single largest back-to-school expense for the year. The question is: Do our children really need all of this clothing and does it all need to be new, or have we set an expectation that puts unnecessary pressure on our families' budgets and on the environment? Read the rest of this entry »

The Research Behind What’s in Your Child’s Closet

Have you ever wondered how retailers and clothing brands determine the trends that influence what winds up in your child's closet each year? Well, while there is definitely art involved in creating the clothing kids wear, there is also a lot of science - in the form of market research – involved in figuring out what it should look like, how much it should cost, where it should be sold, and who should be targeted with advertising. Read the rest of this entry »

Stormy
The SizeTracker Blog is your resource for children's clothing size, fit, shopping and care, as well as children's growth and development. It is authored by Stormy Sweitzer and a variety of guest contributors.

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