Posts Tagged ‘shopping’

Ralph Lauren has hit on a new marketing concept: the virtual shopping story book. The RL Gang: A Fantastically Amazing School Adventure is available on the Ralph Lauren website as an interactive shopping tool (i.e., they let you click on the children in the video story to view their wardrobes and shop for them.)

The story, narrated by Harry Connick Jr., is not particularly well-written (the mention of “an amazingly amazing book” and “moist” apples made me cringe a bit), but I reminded myself that this is about retail marketing, not children’s literature. And, as a marketing piece, it’s great.

The temperature is cooling down and the stores are fully stocked with book bags and clothing basics. Must be back to school time again. Here are ten tips to help you find what clothing your kids will need for BTS at a price you can afford.

The April/May Earnshaw’s issue had an article about evolving consumer tastes and habits and how they are influencing retailer. The piece that stood out to me, though, was a sidebar about baby showers. This post highlights statistics from a recent survey by TheBump.com about baby showers.

No matter who we are, we all like to save money or find deals on kids clothes. They just grow out of them too-darned fast to splurge on everything all of the time. Here are some ideas for shopping smart, exploring sales, and extending the life of kids clothes so you can save some money for more important things.

I’m all for shopping local and thrifting when I can, but I also realize that sometimes, there are trade-offs in time doing the things I really want to be doing, price, gas, and availability of options. When you can’t find something near home, shopping online can be a great way to balance these trade-offs.